10 RULES TO GET THE MOST FROM YOUR DISTRIBUTORS IN 2018
There’s an old saying about distributors… “George Washington makes every decision”. Like most old sayings, it is true. Distributors are expert financial managers. Those who were not were bought out a long time ago. If you ever wonder why the…
CATAWBA BREWING ACQUIRES PALMETTO BREWING
Friends and Associates: Brewers Advisory Group announced that it acted as advisor to Palmetto Brewing Company in its agreement to be acquired by Catawba Brewing Company. The transaction closed in late December. Based in Charleston, South Carolina, Palmetto Brewery sold…
2017 SOUTHERN BREWERS CONFERENCE REFLECTIONS
The 2017 Southern Brewers conference was well attended, with craft brewers wanting to know what is happening and what to do about it. Our seminar was entitled “The Coming Shakeout in the Craft Beer Market”. We explored the growth of…
2016 SOUTHERN BREWERS CONFERENCE AFTERMATH
Leaving the Southern Brewers Conference in Nashville last week, I noted some common themes that haven’t been heard before: Tough Exhausting Trouble Unlike other recent conferences, you could feel it in the air. There is a storm coming and most…
MERGERS BETWEEN CRAFT BREWERS ARE PART OF THE FUTURE
A hundred years ago, there were over 1,800 automobile manufacturing companies in the United States. Click here to see the list of those who succeeded and who didn’t. They were entrepreneurs with a dream, who risked everything. Most either sold…
IT’S WHOLESALER ABP SEASON: MAKE YOURS COUNT
It’s not the most fun part of the business but it may be the most important. Every Fall, suppliers meet with the distributors to review the past year and get agreement on goals and plans for next year. The distributors…
WHAT COMPETITION LOOKS LIKE
What competition will look like – is what competition has always looked like in the beer business. Doing whatever it takes to get your draught beer sold at the bar and keep it there. Stretching the rules to get some…
HOW TO NEGOTIATE PRICING WITH WHOLESALERS
Pricing meetings are a ritual where there is a lot at stake and the wholesaler is usually way ahead of their suppliers. They do this every day; you do it once in a while, so the wholesaler has the edge…
WHY WHOLESALER’S DISTRIBUTION RIGHTS ARE WORTH SO MUCH
You created this brand. It was your vision, your risk and your hard work that got it to where it is now, a popular local craft beer. So why is it that if your largest wholesaler wants to sell your…
