MIKE’S MESSAGE
As a craft brewery owner there is no greater feeling than being at the bar, anonymous to the consumer, and watching someone step up and order your beer. It is the culmination of your dream; the beer you created is…
As a craft brewery owner there is no greater feeling than being at the bar, anonymous to the consumer, and watching someone step up and order your beer. It is the culmination of your dream; the beer you created is…
1. Beer will decline this generation for many well-documented reasons. It will be the next decade before the pendulum swings back toward beer. Beer as reward, beer as social catalyst, beer as a badge…everything that traditionally made beer the preferred…
Taking the long view of the past 80 years since Prohibition ended, it went something like this: 1940s and 50s Lots of local breweries making great beer. Kind of like today. 1960s and 70s Big beer takes over and knocks…
Three Rules to Live By 1. The consumers will pay for your brand if they want it. That means great beer that’s fresh when they drink it; a brand people identify with; a taproom where they want to hang out.…
There has been a lot of talk and writing about 15 packs lately. I was there for the first 15 pack, a long time ago, as a young marketing manager just starting out in the beer business. It actually started…
There’s an old saying about distributors… “George Washington makes every decision”. Like most old sayings, it is true. Distributors are expert financial managers. Those who were not were bought out a long time ago. If you ever wonder why the…
Friends and Associates: Brewers Advisory Group announced that it acted as advisor to Palmetto Brewing Company in its agreement to be acquired by Catawba Brewing Company. The transaction closed in late December. Based in Charleston, South Carolina, Palmetto Brewery sold…
The 2017 Southern Brewers conference was well attended, with craft brewers wanting to know what is happening and what to do about it. Our seminar was entitled “The Coming Shakeout in the Craft Beer Market”. We explored the growth of…
Leaving the Southern Brewers Conference in Nashville last week, I noted some common themes that haven’t been heard before: Tough Exhausting Trouble Unlike other recent conferences, you could feel it in the air. There is a storm coming and most…